{"id":19271,"date":"2023-04-18T12:00:40","date_gmt":"2023-04-18T12:00:40","guid":{"rendered":"https:\/\/staging.jgwentworth.com\/?post_type=news&p=19271"},"modified":"2024-06-25T20:40:09","modified_gmt":"2024-06-25T20:40:09","slug":"jg-wentworth-bolsters-its-executive-team-with-a-key-leader","status":"publish","type":"news","link":"https:\/\/www.jgwentworth.com\/news\/jg-wentworth-bolsters-its-executive-team-with-a-key-leader","title":{"rendered":"JG Wentworth Bolsters its Executive Team with a Key Leader"},"content":{"rendered":"\t\t
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Megan Parzych has been promoted to Chief Customer Acquisition Officer<\/i><\/p>

CHESTERBROOK, Pa., Apr. 18, 2023<\/span><\/p>

Industry leading consumer financial services company JG Wentworth announces it has promoted Megan Parzych to Chief Customer Acquisition Officer. She reports to Randi Sellari, JG Wentworth\u2019s CEO.<\/span><\/p>

With the addition of this role, JG Wentworth adds invaluable experience to its leadership team. This comes at a time when the company is in the midst of a strategic multi-year brand expansion evolving from a single product company to offering a diverse suite of products. Building on over 25 years as a market leader in Structured Settlement Payment Purchasing, it launched Debt Resolution Services in late 2019, with plans to launch Personal Lending later this year. With these additions, JG Wentworth is expanding its addressable audience of customers significantly while giving more Americans the ability to positively impact their finances through the company\u2019s highly rated services.<\/span><\/p>

Going forward Parzych will oversee all aspects of customer acquisition, including channel performance, creative, and digital strategy. Parzych has led the department over the last two years to marked improvements in performance in its key metrics including customer acquisition cost across its business units and has grown the team substantially, in large part to support its launch into new products and as the company continues its digital evolution.<\/span><\/p>

Parzych\u2019s promotion leverages key pillars of this iconic American brand \u2013 its highly scalable direct-to-consumer business model, and a solid reputation built with the trust of our customers over the years. As the company pursues these additional opportunities, Parzych will be critical in creating efficiencies within its current marketing programs, while evolving the go to market strategy to support its future ventures.<\/span><\/p>

\u201cMeg\u2019s team\u2019s performance speaks for itself over the last few years. She has been instrumental in not only increasing the efficiency of the entire department, but also in expanding the team to support new businesses and channels. We look forward to leveraging her expertise as we launch into lending and continue to grow,\u201d said Sellari.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Industry leading consumer financial services company JG Wentworth announces it has appointed Megan MacDonald as Chief Strategy Officer and has promoted Megan Parzych to Chief Customer Acquisition Officer.<\/p>\n","protected":false},"author":17,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","class_list":["post-19271","news","type-news","status-publish","hentry"],"yoast_head":"\nJG Wentworth Bolsters its Executive Team with a Key Leader - JG Wentworth<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jgwentworth.com\/news\/jg-wentworth-bolsters-its-executive-team-with-a-key-leader\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"JG Wentworth Bolsters its Executive Team with a Key Leader\" \/>\n<meta property=\"og:description\" content=\"Industry leading consumer financial services company JG Wentworth announces it has appointed Megan MacDonald as Chief Strategy Officer and has promoted Megan Parzych to Chief Customer Acquisition Officer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jgwentworth.com\/news\/jg-wentworth-bolsters-its-executive-team-with-a-key-leader\" \/>\n<meta property=\"og:site_name\" content=\"JG Wentworth\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-25T20:40:09+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.jgwentworth.com\/news\/jg-wentworth-bolsters-its-executive-team-with-a-key-leader\",\"url\":\"https:\/\/www.jgwentworth.com\/news\/jg-wentworth-bolsters-its-executive-team-with-a-key-leader\",\"name\":\"JG Wentworth Bolsters its Executive Team with a Key Leader - 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